“If your emails aren’t getting into the inbox, all the subject lines, design and list growth in the world won’t save your ROI.” — Litmus,...

I’ll be honest—you don’t want to look at email marketing benchmarks for the sake of it. You want to know: how do we actually perform as the leav...

I’ve been running IMPRO Email Agency for more than 5 years now. Every year, I see the same pattern: brands that crush Q4 start prepping in July or A...