From my experience, a well-built August email marketing calendar sits at the intersection of two active buying moments, summer clearance and back-to-s...

September is the month most brands plan the least and lose the most. Summer is over, back-to-school has already had its moment, Q4 planning hasn't sta...

Every year I watch brands pour months of planning into Black Friday and barely touch back to school email marketing, treating it like a minor warm-up ...