Imagine this: a customer visits your store, adds a product to the cart, but doesn’t buy. That evening, they receive a friendly reminder email. The n...

“If your emails aren’t getting into the inbox, all the subject lines, design and list growth in the world won’t save your ROI.” — Litmus,...

I’ll be honest—you don’t want to look at email marketing benchmarks for the sake of it. You want to know: how do we actually perform as the leav...