I’ve been running IMPRO Email Agency for more than 5 years now. Every year, I see the same pattern: brands that crush Q4 start prepping in July or A...

Summer is here, and if you're anything like the e-commerce business owners I work with, you’re not slowing down — you’re gearing up. Summer brin...

I always liked Jeff Bezos's empty chair method. You know, the one where he places an extra seat at every meeting to represent the customer. The idea? ...