Every marketing leader I talk to in 2025 faces the same dilemma: should we keep pouring budget into acquiring new customers, or focus more on retainin...

When Klaviyo announced the launch of WhatsApp in 2025, it instantly became one of the most talked-about updates in email marketing and ecommerce. For ...

Introduction Every year, Q4 defines the future of an eCommerce business. Q4 is not just another quarter; it’s the period when consumer behaviour pe...