When Klaviyo announced the launch of WhatsApp in 2025, it instantly became one of the most talked-about updates in email marketing and ecommerce. For ...

Every November I see the same challenge repeat itself for mid-size e-commerce brands: the inbox turns into a battlefield. Dozens of retailers are figh...

Introduction Black Friday 2025 is set to be one of the most competitive shopping events. Every brand will fight for space in your subscribers’ inbo...