As an email marketing agency owner who helps ecommerce brands scale retention revenue, most clients ask the same thing: “Is Yotpo still worth it, or...

May is one of the most underrated months in ecommerce email marketing. Many brands slow down after April or wait for summer sales, but in reality, May...

Every strong email strategy starts with a clear plan. Over the years, I’ve learned that brands that rely on spontaneous campaigns usually miss reven...