IMPRO Email agency

We’re a full-service Email marketing
agency
that develops personalized
email marketing solutions
from
strategy to execution to optimization.

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1
month
Onboarding
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2
month
Execution
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3
month
Optimization

Onboarding

The onboarding stage is crucial for a successful start. IMPRO team starts with learning more about products and current email systems, optimizing email deliverability, and audience segmentation, checking integrations, and events, and crafting an overall email & SMS marketing strategy for campaigns and flows.

Onboarding takes us up to two weeks and when a strategy is approved a team starts working on crafting flows and campaigns.

Throughout the first month, we will work closely with you to gain a deep understanding of your business, target audience, and email marketing goals.

Execution

It's time to focus on the development and execution of email campaigns and flows.

You'll get a well-planned process, personalized copy, and professional design that reflects your brand identity, deep segmentation of the audience, and configure and test the technical aspects of each email to ensure that they are properly optimized for deliverability and performance.

It's a time to start increasing sales and customer lifetime value.

Optimization

It's time for data-driven solutions based on proven email marketing stats.

Our goal is to continuously improve and optimize the email & SMS marketing strategy to help our partners achieve their business goals.

The highest results and planned growth progress are achieved by long-term partners as it's an ongoing process of improvements, testing, optimization, and building full-stack systems with loyalty programs, product reviews, social media integrations, artificial intelligence, etc.

IMPRO is committed to working closely with our partners throughout the process to ensure our together success.

28%
33%

175+

clients

20+

staff

10+

active ventures

Email Marketing Partner

From Strategy to Development

At IMPRO Email Team, we understand the challenges your e-commerce brand faces in establishing stronger and long-lasting relationships with your audience. We understand in-house teams face understaffing issues and lack sophisticated retention strategies, which frequently results in a single individual managing all aspects, from strategy to deployment.

Our email marketing services offer targeted email marketing solutions – from strategy to development to execution to drive traffic and increase customer retention and revenue.

Strategy & Planning

Craft a winning plan for efficient brand growth and success.

Our expert team will meticulously analyze your business goals, target audience, and market trends to create a comprehensive strategy that ensures your email campaigns & flow drive exceptional results. With a focus on long-term success, we lay the groundwork for increased customer retention and engagement.

Creative Stage

A personalized & high-converting copywriting and eye-catching design that captivates.

Our talented team of copywriters and designers will bring your brand’s voice to life, crafting personalized email content that resonates with your audience. Coupled with eye-catching designs, your emails will stand out in the inbox, driving higher open rates and conversion. Leave a lasting impression with every email you send.

Technical Launching & QA

Target the right groups and ensure flawless execution through rigorous testing.

We meticulously segment your audience and precisely target the right groups with tailored email & SMS campaigns. Our rigorous quality assurance process ensures that your emails are error-free and render perfectly across various devices and email clients. You can trust us to deliver your messages seamlessly.

Analytics & Optimization

Maximize results through data-driven improvements.

We believe in continuous improvement, and our data analysts work diligently to gather insights from your email campaign performance. By analyzing key metrics and user behavior, we make data-driven decisions to optimize your email campaigns further, resulting in increased engagement, conversions, and ultimately, better ROI.

Maximize Your Retention Power

Is Email Marketing Magic the Answer? Not quite. At IMPRO,
we believe in a well-planned process backed by proven experience.

We understand the challenges that come with growing an e-commerce brand while juggling marketing, business management, talent acquisition, and the pursuit of consistent results.

As a data-driven team, we leave no room for assumptions. Our strategies are built on solid statistics, monthly analytics performance, and extensive experience in specific niches.

Let us tailor a customized email marketing strategy with the specific goals of increasing your email subscribers, converting subscribers into customers, turning one-time buyers into repeat customers, raising the average order value (AOV), fostering brand loyalty, and reducing churn.

Proven experience. Deep knowledge. Cutting-edge techniques.

Proven experience. Deep knowledge. Cutting-edge techniques.

Whether you’re a small business owner just starting out or a large corporation looking to enhance your email marketing efforts, we’ve got you covered.

Case STUDIES
Spiritual
Madame Pamita’s Parlour of Wonders
Spells and witchcraft
1159%
ROI
Madame Pamita’s Parlour of Wonders
view
Gaming
WinWink
Online Competitions
1720%
ROI
WinWink
view
Fashion
My Beachy Side
Luxury resort wear
1172,15%
ROI
My Beachy Side
view
Food & beverage
Nature`s Garden
Healthy Nuts and Snacks
613%
ROI
Nature`s Garden
view

Success Stories

Ryan Collins-Thomas
Co-founder at WinWink

Hi. My name is Ryan. I’m running a business called WinWink. We are a competitions slash ruffle website, running competitions catering to the hobby sector. So, we have Pokémon, gaming, tech things like that. We first contacted Roman and IMPRO team about 2 years ago. This was for one of projects to help set up our email platform, so we could run campaigns. They also set us up with some email automation and templates, and we really happy with that work initially.

Duygu Kalelioglu
Digital Manager at My Beachy Side

Hello. My name is Duygu. I am a digital marketing manager at My Beachy Side.
My Beachy Side is a sustainable luxury resort wear brand, based in New York. The mission of our brand is to drive the financial empowerment of disadvantaged women in Turkey by providing them with a sustainable income.

Eva Radke

Impro Email Agency is most impressive; I can not stress how confident my business is in good hands. 

Pamela Moore
CEO & Founder at TTRG

Hi. My name is Pamela Moore. I own a business, called Parlour Of Wonders, and it’s a small business. We make candles, we make gifts, books. We have a wonderful selection of spiritual supplies that we sell.

Ryan Collins-Thomas
Duygu Kalelioglu
Eva Radke
Pamela Moore
Ryan Collins-Thomas
Co-founder at WinWink

Hi. My name is Ryan. I’m running a business called WinWink. We are a competitions slash ruffle website, running competitions catering to the hobby sector. So, we have Pokémon, gaming, tech things like that. We first contacted Roman and IMPRO team about 2 years ago. This was for one of projects to help set up our email platform, so we could run campaigns. They also set us up with some email automation and templates, and we really happy with that work initially.

Duygu Kalelioglu
Digital Manager at My Beachy Side

Hello. My name is Duygu. I am a digital marketing manager at My Beachy Side.
My Beachy Side is a sustainable luxury resort wear brand, based in New York. The mission of our brand is to drive the financial empowerment of disadvantaged women in Turkey by providing them with a sustainable income.

Elad Ezra
Founder and Managing Director - NanoStyle Jewelry

“Roma and his team have been nothing but pleasure to work with. Very proactive, communicate well and always available when needed. They are professional email marketers and template designers. We would definitely rehire Roma  and his team  and recommend them to anyone in need.” 

Roman Ihnatenko
CEO at Heavy Value

“Thank you guys for your professional made job. It was a pleasure to work with you. I am sure I will get back to you with my following projects.”

Marcel Böttcher
SEO at SVN GmbH

“Good job, will work with Roma & Team again.”

Ranan Lachman
CEO at Better Speech

“Roman and his team did an excellent job. They were professional and set the drips campaigns as planned. We look forward to working with you them in the future again”

Jennifer Viemont
Founder of Beyond the States

“Wonderful experience! Went above and beyond and set up my automation in ways that solve problems I didn’t even realize existed!”

Erica Reid
founder, and CEO of Thena Natural Wellness

 “Great design, we enjoyed working with Roma’s team. Will collaborate again.”

Katerina Cronstedt
VP of Operations at " Suvie"

 “Very experienced team of professionals. Roma did an excellent job with his team – did a great improvement in our emails flow. We learned a lot from his team and we will definitely work in the future.”

Eva Radke

Impro Email Agency is most impressive; I can not stress how confident my business is in good hands. 

Mark Thornton
TTRG CEO

Describe their project management. Did they deliver items on time? How did they respond to your needs?
IMPRO’s knowledge of email marketing is impressive. We never knew there was so much “behind the scenes” that makes a difference with a campaign’s success. Their expertise has been invaluable, they have helped us achieve great results and grow our business. Roma and his team have always executed on time, which has been crucial for our business. Their reliability and consistency have allowed us to focus on other aspects of our business, knowing that the email campaigns are being handled efficiently and effectively.

Keia Black
Marketing Lead at MD GLAM

In the competitive landscape of email marketing, Impro Email Agency stands as an undisputed leader. Their strategic approach, brilliant design work, and infusion of innovative ideas into their campaigns have proven invaluable in driving significant results for our business.

Their strategic prowess is evident in how they tailor campaigns to our unique needs, fostering deep and meaningful engagements. Rather than adopting a one-size-fits-all model, they delve into understanding our goals, which results in targeted and effective strategies that reflect our brand’s voice perfectly.

The agency’s design team is second to none. They artfully turn concepts into captivating visuals that don’t just look good but inspire action. This has consistently led to enhanced open rates and click-throughs, testament to their design proficiency resonating with our audience.

Collaborating with Impro Email Agency has been an outstanding experience. Their high level of professionalism, commitment, and the passion they show towards ensuring our success is truly exceptional. If you seek an agency that delivers both superior service and results, look no further than Impro Email Agency – a team dedicated to elevating your brand to new heights.

Ben Green
Event and Marketing ConsultantEvent and Marketing Consultant at Oy Marektoy Ltd

“Incredibly responsive and efficient! Was able to get a seemingly impossible campaign briefed and delivered in a very short space of time. Transparent and clear communication throughout”

CEO at Miss Gray

“Roma and his team are exceptional in every aspect, from their knowledge, communication, care, design, accuracy, proficiency and more, they delivered my very complicated task to an impeccable standard. Additionally, he and his team are kind, genuine and trustworthy. Have confidence and peace of mind that he will deliver your job to the same standard. I will use them going forward for all my Klaviyo needs.”

James Williams
President and CEO @ Lizton Sign Shop, Inc

Very responsive and organized company!”

Most popular questions

You ask, we answer.

Why do I need email marketing for my business?

Email marketing is a cost-effective and powerful way to reach your target audience, build relationships, and drive conversions. It can help you increase brand awareness, drive website traffic, generate leads, and promote sales and promotions. It is also a measurable and scalable marketing channel that can provide a high return on investment (ROI).

Does email marketing work if I have low traffic on the website?

Yes, email marketing can be effective even if you have low traffic on your website when you follow the best email marketing practices. Email marketing allows you to reach out to your subscribers and customers directly in their inboxes, regardless of how much traffic your website is receiving. By crafting targeted and relevant messages, you can engage with your audience and encourage them to take action, such as making a purchase or sharing your content with their own network. Additionally, email marketing can help you build your audience and drive more traffic to your website over time.

Should I prioritize running ads over email marketing for my business?

While ads can drive traffic and generate leads, email marketing should be your top priority. Building a strong email list with basic flows and pop-ups can bring a high return on investment (ROI) and lead to long-term success.

 

One of the major benefits of email marketing is its high return on investment (ROI). According to research, email marketing has an average ROI of 42:1, which means that for every $1 you spend on email marketing, you can expect to earn $42 in return.

 

Don’t burn out your budget with ads and no email marketing. Before you run ads, make sure your email marketing is on the right track.

Agency or a freelancer for my email marketing project?

➡️ While freelancers may be able to work faster in some cases, an agency offers a dedicated team of experts who are focused specifically on each area of a project. This level of specialization ensures the highest level of quality, which is the ultimate goal of any project.

 

➡️ An agency places a strong emphasis on communication, which is crucial to a successful collaboration.

 

➡️ When it comes to quality, an agency has a clear advantage. It’s almost impossible for a freelancer to be an expert in all areas, including strategy, copywriting, design, and email service provider (ESP) implementation and management.

Where I can get an email list if I'm just starting?

At IMPRO Email Agency, we advise against purchasing email lists and instead recommend building your own. To create an email list there are different ways: lead magnets, website opt-in forms, quizzes, etc. Buying email lists can result in unhappy recipients who are not familiar with your brand and can negatively impact email deliverability. Building your own email list ensures that you have engaged and interested recipients who are more likely to convert.