Imagine this: a customer visits your store, adds a product to the cart, but doesn’t buy. That evening, they receive a friendly reminder email. The n...

Every marketing leader I talk to in 2025 faces the same dilemma: should we keep pouring budget into acquiring new customers, or focus more on retainin...

“If your emails aren’t getting into the inbox, all the subject lines, design and list growth in the world won’t save your ROI.” — Litmus,...