Every marketing leader I talk to in 2025 faces the same dilemma: should we keep pouring budget into acquiring new customers, or focus more on retainin...

“If your emails aren’t getting into the inbox, all the subject lines, design and list growth in the world won’t save your ROI.” — Litmus,...

When Klaviyo announced the launch of WhatsApp in 2025, it instantly became one of the most talked-about updates in email marketing and ecommerce. For ...