Klaviyo WhatsApp: How to Turn Messaging Into Revenue
When Klaviyo announced the launch of WhatsApp in 2025, it instantly became one of the most talked-about updates in email marketing and ecommerce. For years, brands has relied on Klaviyo email marketing, SMS, and push notifications to reach their audiences. But the addition of WhatsApp as a native channel inside Klaviyo is more than just another feature — it’s a shift toward higher engagement, faster customer responses, and direct revenue generation.
If your brand is already investing in email marketing for ecommerce, you know the challenge: crowded inboxes, the Gmail promotions tab, and declining attention spans. Now imagine pairing your proven Klaviyo email flows with WhatsApp — a channel with read rates often exceeding 90% and click-through rates that outperform SMS (Verloop WhatsApp stats).
What Is the Klaviyo WhatsApp Feature?
At its core, Klaviyo WhatsApp allows you to send both automated flows and one-time campaigns through the same platform you already use for email and SMS. That means unified customer profiles, seamless integration with your ecommerce store, and central reporting.
Key highlights of Klaviyo WhatsApp:
- Flows & Campaigns: Add WhatsApp to your abandoned cart, welcome series, and back-in-stock flows.
- Templates & Personalization: Use WhatsApp templates for faster approvals and personalize messages with customer data.
- Billing & Credits: WhatsApp messages use a credit system similar to SMS. Klaviyo’s billing guide explains exactly how pricing works.
This isn’t just a side channel. With Klaviyo WhatsApp integration, you gain the ability to reach customers instantly on a platform where they’re already active daily.
Why WhatsApp Matters in 2025
Stats don’t lie: WhatsApp is one of the most widely used messaging apps worldwide, with over 2 billion users. In the US, adoption is steadily growing, particularly among younger demographics and diverse communities (Pew Research Center).
Here’s why it matters:
- Open rates above 90% vs ~20% for email (Braze benchmarks).
- Reply rates 3–4x higher than SMS.
- Purchase influence: Customers are more likely to trust and engage with a brand that communicates via WhatsApp.
While Gmail continues to dominate email usage in the US, inbox competition is intense. Pairing Gmail inbox campaigns with Klaviyo WhatsApp marketing ensures your messages reach customers where they can’t ignore them.
Use Cases: Turning Klaviyo WhatsApp Into Revenue
The beauty of Klaviyo WhatsApp integration lies in its practical use cases for ecommerce brands. Here are some of the most effective:
1. Abandoned Cart Recovery
Send a WhatsApp reminder with the product photo, a short message, and a direct checkout link.
Example:
“Still thinking about your [Product]? It’s waiting in your cart. Check out now and enjoy free shipping.”
2. WISMO (Where Is My Order?) Updates
Proactively notify customers of shipping updates. This reduces support tickets and builds trust.
3. VIP & Loyalty Messaging
Reward top customers with exclusive drops, WhatsApp-only discounts, and early access links.
4. Back-in-Stock Alerts
Push real-time stock notifications directly to interested buyers. No more missed opportunities.
Our clients are already implementing Klaviyo WhatsApp in their flows, and the feedback is consistent: faster conversions, higher engagement, and happier customers.
Don’t wait until your competitors leave you behind. Book a free Klaviyo audit with us today and get a tailored action plan.
How to Implement Klaviyo WhatsApp
Rolling out Klaviyo WhatsApp integration is straightforward but requires best practices:
- Obtain Consent — Just like email and SMS, opt-in is required. Collect consent via forms, popups, or at checkout.
- Get Template Approvals — WhatsApp Business templates must be pre-approved, but Klaviyo streamlines the process.
- Segment & Personalize — Use Klaviyo’s unified profiles to target based on behavior and purchase history.
- Start Small — Add WhatsApp to one or two flows before expanding to full campaigns.
Pro Tip: Combine email marketing Klaviyo campaigns with WhatsApp nudges. For example, send a product launch email, then a WhatsApp reminder if unopened after 24 hours.
Measuring Success With Klaviyo WhatsApp
You can’t manage what you don’t measure. With Klaviyo WhatsApp marketing, the KPIs to track include:
- Delivery & read rates
- Click-through rate
- Conversion rate (sales per message)
- Revenue per recipient
Industry benchmarks show WhatsApp conversion rates between 5–15% depending on vertical (Braze). By comparison, typical email conversion rates are closer to 1–3%.
Pricing & ROI
Yes, Klaviyo WhatsApp uses a credit-based pricing model. Brands pay per template message, with cost depending on type and destination country (Klaviyo WhatsApp billing).
Here’s the ROI logic:
- If a cart recovery WhatsApp campaign costs $20 to send and recovers $500 in sales, the ROI is immediate.
- For comparison, sending 10,000 emails via Gmail or Klaviyo often costs less but converts at a lower rate — making WhatsApp the “high-value touch.”
Security & Privacy
WhatsApp is now classified as a “very large online platform” under EU regulations, which adds privacy oversight (Reuters). For brands using Klaviyo WhatsApp, this means following the same compliance rules as email and SMS — consent, opt-out, and data protection.
Our Clients Are Already Adopting Klaviyo WhatsApp Integration
One thing is clear: brands aren’t waiting. Many of our ecommerce clients are already testing and rolling out Klaviyo WhatsApp integration across their campaigns. The results? Higher engagement, faster conversions, and customers who appreciate the directness of the channel.
Ready to see the same results? Schedule a free consultation with us and let’s map out your WhatsApp strategy together.
Final Thoughts
From my point of view, Klaviyo WhatsApp is more than a new channel — it’s a way to drive immediate revenue and deepen customer relationships. And Klaviyo becomes the platform where you can manage all your channels, track data accurately and build a strong omnichannel network.