The holiday season is one of the most profitable periods for ecommerce brands in the US. Sales increase, email lists grow rapidly, but customer acquis...

Every year, I see the same pattern across ecommerce brands. Massive effort goes into Q4. Budgets increase. Campaign frequency spikes. Revenue peaks. A...

“Consumer behavior shifts fast, but fundamentals stay the same: your message must reach the right person at the right time, on the right channel.”...