Imagine launching a major Q4 sale… only to find half your emails never hit the inbox. That’s what was happening to our skincare client. I’ve ...

As we all know, Black Friday is one of the most crucial retail events of the year, and for good reason. It's a chance for businesses to maximize their...

"Personalization is no longer a luxury; it’s a customer expectation. By 2025, businesses that fail to adopt personalization strategies will be left ...