Introduction Black Friday 2025 is set to be one of the most competitive shopping events. Every brand will fight for space in your subscribers’ inbo...

Let’s be honest — abandoned cart emails are the bread and butter of eCommerce automation. In many stores, they generate more revenue than the welc...

I’ll be honest—you don’t want to look at email marketing benchmarks for the sake of it. You want to know: how do we actually perform as the leav...