The holiday season is one of the most profitable periods for ecommerce brands in the US. Sales increase, email lists grow rapidly, but customer acquis...

“Consumer behavior shifts fast, but fundamentals stay the same: your message must reach the right person at the right time, on the right channel.”...

Every marketing leader I talk to in 2025 faces the same dilemma: should we keep pouring budget into acquiring new customers, or focus more on retainin...