IMPRO Email agency

My Beachy Side

Gamze Ates founded My Beachy Side in 2015 to bring sustainable, fair trade practices to her creative vision; sparked by a love of the traditional crochet made in her native Turkey. The company’s strategy focuses on responsible business practices across all functions: from enriching individual artisans to reducing industrial waste.
My Beachy Side’s model provides financial stability, independence, community-building, and leadership skills to the artisans it employs.

Past results
Open rate
Klaviyo-driven revenue
Open rate
Klaviyo-driven revenue
Full Klaviyo management

Client’s request

  • Grow mailing list
  • Increase the number of inquiries for the product
  • Build efficient email & SMS marketing strategies in Klaviyo
  • Clean list and segment audience
  • Campaign & Flows management
  • Increase revenue to 20%
  • Get proper integration
  • Shopify with Klaviyo


  • Increase sales
  • Build brand loyalty
  • Increase AOV


  • Copy production
  • Design template creation
  • Development of email marketing
  • Roadmap
  • Kick-off calls with the client (once/ per week)
  • Email deliverability
  • Email warming & validation
  • Dedicated domain creating
  • Segmentation
  • List cleaning
  • New list creating
  • 1 campaign/week
  • High-engagement flows creating

Revenue from Klaviyo up to 41%, benchmark 30%

Monthly income from Klaviyo

2021 (Before IMPRO)
2022 (working with us)
Previous results VS now
Duygu Kalelioglu
Digital Manager at My Beachy Side
Hello. My name is Duygu. I am a digital marketing manager at My Beachy Side. My Beachy Side is a sustainable luxury resort wear brand, based in New York. The mission of our brand is to drive the financial empowerment of disadvantaged women in Turkey by providing them with a sustainable income.

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