My Beachy Side
Gamze Ates founded My Beachy Side in 2015 to bring sustainable, fair trade practices to her creative vision; sparked by a love of the traditional crochet made in her native Turkey. The company’s strategy focuses on responsible business practices across all functions: from enriching individual artisans to reducing industrial waste.
My Beachy Side’s model provides financial stability, independence, community-building, and leadership skills to the artisans it employs.
Past results
34%
Open rate
15%
Klaviyo-driven revenue
165,78%
ROI
Now
59%
Open rate
42%
Klaviyo-driven revenue
1172,15%
ROI
Full Klaviyo management
Client’s request
- Grow mailing list
- Increase the number of inquiries for the product
- Build efficient email & SMS marketing strategies in Klaviyo
- Clean list and segment audience
- Campaign & Flows management
- Increase revenue to 20%
- Get proper integration
- Shopify with Klaviyo
Purpose
- Increase sales
- Build brand loyalty
- Increase AOV
Tools
- Copy production
- Design template creation
- Development of email marketing
- Roadmap
- Kick-off calls with the client (once/ per week)
- Email deliverability
- Email warming & validation
- Dedicated domain creating
- Segmentation
- List cleaning
- New list creating
- 1 campaign/week
- High-engagement flows creating
Revenue from Klaviyo up to 41%, benchmark 30%
Monthly income from Klaviyo
2021 (Before IMPRO)
2022 (working with us)
Previous results VS now
Email examples
Duygu Kalelioglu
Digital Manager at My Beachy Side
