Gamze Ates founded My Beachy Side in 2015 to bring sustainable, fair trade practices to her creative vision; sparked by a love of the traditional crochet made in her native Turkey.
Being a unique brand, with a personal approach and good quality, great recognition, its email marketing strategy and design did not reflect the level of the brand. As a result, email marketing revenue was low, and it was clear that improvements were needed to increase profits.
The goal was to ensure an accurate reflection of the company’s identity, while boosting email marketing-driven profits from 13% to a minimum of 30%. Additionally, the objective included increasing overall brand revenue by 15% through a strategically implemented email marketing plan.
The focus was on crafting a tailored email marketing strategy, considering the unique traits of the audience through deep segmentation, product margin, average order value, and basket size. This also included designing emails that align with brand guidelines and creating lifecycle and personalized automation flows. To boost revenue, regular email campaigns were launched, while gradually increasing the number of contacts in each segment to improve deliverability and engagement.
