IMPRO Email agency

Madame Pamita’s Parlour of Wonders

Madame Pamita’s Parlour of Wonders provides spiritual supplies and education for people who want to do spells, magic, and witchcraft. They do positive spells – they are providing products, services, and education for people who are more like a знахарка who heals and helps and not serving people who do bad witchcraft like a чаклунка who does curses – does that make sense? In English, there is really only one word “witch” – Ukrainian has more subtlety! 🙂

Past results
Open rate
Klaviyo-driven revenue
Open rate
Klaviyo-driven revenue
Full Klaviyo management

Client’s request

  • Complete migration from MailChimp to Klaviyo
  • Build efficient email & SMS marketing strategies in Klaviyo
  • Develop and manage a monthly/quarter calendar of campaigns
  • Clean list and segment audience
  • Increase revenue to 45%
  • Delegate email & SMS management to one contractor
  • Get proper integration
  • WordPress/WooCommerce with Klaviyo
  • Rebrand the website


  • Increase revenue and repeat purchases
  • Build ongoing communication with the audience and improve brand awareness
  • Improve the website’s design
  • Use email marketing as a part of a business plan


  • Full migration from MailChimp to Klaviyo
  • Advanced segmentation
  • Email deliverability
  • Email warming & list cleaning
  • Development of email marketing Roadmap
  • Design template creation
  • Campaign management
  • High-engagement flows (welcome series, abandoned cart flow, post-purchase flow, winback flow, browse abandonment flow)
  • Basic flows (post-purchase flow, winback flow, back-in-stock, sunset flow, etc.)
  • Specific flows (New moon flow, full moon flow, new products flows, workshop flows, etc.)

Revenue from Klaviyo up to 77%, benchmark 30%

Monthly income from Klaviyo

2021 (Before IMPRO)
2022 (working with us)
Previous results VS now
Pamela Moore
CEO & Founder at TTRG
Hi. My name is Pamela Moore. I own a business, called Parlour Of Wonders, and it’s a small business. We make candles, we make gifts, books. We have a wonderful selection of spiritual supplies that we sell.

Related Case Studies