Madame Pamita’s Parlour of Wonders
Madame Pamita’s Parlour of Wonders provides spiritual supplies and education for people who want to do spells, magic, and witchcraft. They do positive spells – they are providing products, services, and education for people who are more like a знахарка who heals and helps and not serving people who do bad witchcraft like a чаклунка who does curses – does that make sense? In English, there is really only one word “witch” – Ukrainian has more subtlety! 🙂
Past results
30%
Open rate
32%
Klaviyo-driven revenue
300,5%
ROI
Now
57%
Open rate
77%
Klaviyo-driven revenue
1159%
ROI
Full Klaviyo management
Client’s request
- Complete migration from MailChimp to Klaviyo
- Build efficient email & SMS marketing strategies in Klaviyo
- Develop and manage a monthly/quarter calendar of campaigns
- Clean list and segment audience
- Increase revenue to 45%
- Delegate email & SMS management to one contractor
- Get proper integration
- WordPress/WooCommerce with Klaviyo
- Rebrand the website
Purpose
- Increase revenue and repeat purchases
- Build ongoing communication with the audience and improve brand awareness
- Improve the website’s design
- Use email marketing as a part of a business plan
Tools
- Full migration from MailChimp to Klaviyo
- Advanced segmentation
- Email deliverability
- Email warming & list cleaning
- Development of email marketing Roadmap
- Design template creation
- Campaign management
- High-engagement flows (welcome series, abandoned cart flow, post-purchase flow, winback flow, browse abandonment flow)
- Basic flows (post-purchase flow, winback flow, back-in-stock, sunset flow, etc.)
- Specific flows (New moon flow, full moon flow, new products flows, workshop flows, etc.)
Revenue from Klaviyo up to 77%, benchmark 30%
Monthly income from Klaviyo
2021 (Before IMPRO)
2022 (working with us)
Previous results VS now
Email examples
Pamela Moore
CEO & Founder at TTRG
