Nature’s Garden is an innovative and healthy snack food brand of Cibo Vita – focused on healthy and functional snack foods and driving healthy snacking trends.
Upgrading regular flows and redesigning templates are key challenges. Additionally, creating specialized flows for personalized engagement. Formulating a strategy while incorporating features like multistep forms and A/B testing to find out the best possible solutions.
The primary goals were to increase customer conversions, enhance sales, and foster stronger brand loyalty through targeted strategies.
The focus was on developing a comprehensive strategy with gradual implementation, continuously optimizing it based on A/B testing insights. This included creating and updating email templates for new flows and campaigns, along with developing an SMS strategy to enhance the overall email marketing approach.
