WinWink is an online competition platform.
Reactive business needs regular client base updates, full lifecycle flows covered, permanent control of email marketing sending, and monitoring data to be flexible with the strategy we use.
The key requests included managing 3-4 campaigns per week, overseeing full Klaviyo management, and adopting a strategic approach to boost customer loyalty and drive sales growth.
The focus was on sending regular campaigns, managing customer preferences for enhanced segmentation and loyalty building, covering the full customer lifecycle with automated flows, preparing ready-to-send templates for urgent needs, and developing unique designs to ensure a distinct and cohesive brand presence.
