MD GLAM products combine the most effective, scientifically proven anti-aging and hydrating ingredients to improve how the skin looks and feels.
Scaling email marketing revenue presents significant challenges, particularly in aligning the strategy with the elevated brand aesthetics and guidelines, while also focusing on building trust and increasing customer loyalty amidst a competitive landscape.
The goal was to boost revenue and encourage repeat purchases, while establishing continuous communication with the audience to enhance brand awareness and foster long-term customer relationships.
The focus was on improving email deliverability, conducting email warming and list cleaning, and developing a comprehensive email marketing roadmap. This included designing custom templates, managing campaigns, overseeing SMS strategy, and creating high-engagement and lifecycle automation flows to maximize performance and customer interaction.
