UK business passionate about animals delivering great quality and a variety of pet supplies at convenient prices.
A new business that requires the creation of an email marketing strategy from scratch, taking into account the specifics, available budget and sales volume.
The main requests for this project were to set up lifecycle flows, increase sales, and boost the company’s overall income. Additionally, a key focus was on building strong customer loyalty to support long-term growth and engagement.
The focus of the project was on setting up flows, conducting thorough testing and optimizing offers based on deep data analysis, and studying the audience to select ideas and messages that resonated with them. Additionally, a well-structured SMS strategy was implemented.
