Candycopia is a family-run candy company, that features hundreds of gummies and bulk items, nostalgic favorites, and a totally unique collection of handmade specialties from small-batch candymakers.
Local business with a loyal audience that needs regular high-quality communication, convenient, logically understandable and visually attractive email communication to maintain loyalty and increase the audience.
The main requests were to migrate from MailChimp, complete the full setup, manage Klaviyo entirely, and create a comprehensive marketing strategy.
The focus was on advanced segmentation, improving email deliverability, email warming and list cleaning, developing an email marketing roadmap, producing design templates, creating high-engagement flows, setting up life-cycle and re-engagement flows, and managing campaigns.
