IQONIQ brand aims to create a sense of connection between you and your daily essentials in a way where you can truly personalize them, match their colors, and wrap them in our full-grain premium leather.
Increasing revenue, encouraging repeat purchases, and enhancing ROI.
The primary goal was to consistently achieve 30-40% of total sales through email marketing, while driving overall sales growth and expanding the mailing list. A key focus was also on improving ROI by refining the design and content of emails to address customer objections and creatively convey the brand’s story more effectively.
The approach focused on deep segmentation based on customer behavior, AOV, cart value, and more, with a data-driven analysis leading to the creation of a detailed email marketing roadmap. The strategy involved quickly setting up lifecycle flows and increasing the number of emails aligned with the customer’s journey on the website. We prioritized a swift launch of campaigns to drive revenue, while also developing a unique email style that truly reflects the product’s features, website design, and brand story.
