Interactive Emails in Klaviyo: Boost Engagement with Quizzes & Polls (2025 Guide)
In 2025, inboxes are noisier than ever—average open rates hover around 23%, and standard click‑throughs linger near 3% . Yet interactive content—quizzes, polls, carousels—can boost click‑to‑open rates by up to 73% (virfice.com). As the founder of a Klaviyo‑specialist email marketing agency, I can affirm: Klaviyo gives you the power to embed real interactivity and data collection inside your emails. That means better engagement, smarter segmentation with Klaviyo, and real ROI. Readers don’t just open—they interact, share, and buy. Let’s dive into why this matters now, and how to leverage it with Klaviyo.
The Marketing Power of Interactive Emails in Klaviyo
Higher Engagement = Higher ROI
Interactive elements grab attention: users don’t just read—they click, respond, and stay longer. Studies confirm that interactive emails outperform static emails in every key metric (virfice.com). When recipients vote in a poll or take a quiz, your Klaviyo campaign scores massive boosts in engagement—leading to higher revenue.
Zero‑Party Data for Smarter Segmentation
Each response from a quiz or poll becomes behavioral data in Klaviyo. That means you don’t guess interests—you know them. You can segment your audiences—say, “voted for style A”, “scored 4/5 on quiz”—and then launch deeply personalized email marketing flows using Klaviyo possibilities. This hyper‑relevance fuels loyalty and conversions.
Check out important tips for your Klaviyo segmentation here.
Emotional & Brand Connection
Interactive content isn’t just functional—it’s emotional. A fun personality quiz builds trust, empathy, and connection. And yes, Klaviyo lets you deliver upbeat, brand‑aligned experiences right in the inbox. This plays big in e‑commerce—because when people feel involved, they buy more. My experience confirms that as well.
Designing High‑Converting Interactive Emails
Interactive Klaviyo emails combine marketing psychology with design finesse. Here are the key design pillars I implement:
Mobile‑First Layout
Over 40% of opens are on mobile, with even more for interactive content. Use large tap zones, clear fonts, and simply‑styled quiz buttons—all built inside mobile‑optimized Klaviyo templates.
Scannable and Compelling
Your headline and pre‑header must hint at interactive fun: “Pick your summer vibe—tap to find your match!” That teaser boosts open and click rates on Klaviyo campaigns.
Brand‑Consistent Styling
Match colors, icons, and typography to the brand. Klaviyo lets you customize blocks so your quizzes/polls look and feel like part of your storefront—on‑brand and trustworthy.
Instant Feedback
Design quizzes to reveal results inline or in follow‑up emails. With Klaviyo’s dynamic content and flows, you can send personalized outcomes immediately—keeping momentum, engagement, and click‑throughs high.
Strong Calls‑to‑Action
Each quiz or poll should end with a defined next step: “See your result + 15% off,” “Claim your top pick,” etc. In Klaviyo, those next steps trigger flows that turn engagement into revenue.
Technical Setup: Building Quizzes & Polls in Klaviyo
How do you actually get interactivity inside Klaviyo? Here’s the breakdown:
Native Klaviyo + HTML/AMP Support
While Klaviyo natively supports dynamic content, truly interactive elements (embedded forms, carousels, quizzes) rely on HTML/CSS/AMP or integrations. You’ll need basic dev skills or tools—but Klaviyo handles trigger logic and follow‑up beautifully.
Powerful Third‑Party Integrations
My go‑to tools for interactive elements integrated with Klaviyo include:
- Quizell: Syncs quiz responses live into Klaviyo, triggering flows and recommending products automatically.
- Interact / Quiz Kit: Connects directly to Klaviyo lists and properties, enabling complex quiz logic and real‑time segmentation.
- ConvertFlow: A no‑code quiz/poll builder that pushes data into Klaviyo and integrates inexpensive operations via Shopify + Klaviyo.
Embed and Automate
You can embed quiz links or HTML widgets inside Klaviyo campaigns and flows. Each response triggers an API event or list‑join. Then, Klaviyo automation flows take over—sending results, discounts, related product offers, and segmentation updates.
Segment & Automate
With segments like “took quiz” or “chose option B,”you build personalized flows: upsells, reminders, tailored content. That transforms engagement into conversions—and more ROI from email.
For more information on segmentation, check out our latest article here.
Compliance & Analytics
All tools comply with GDPR/CCPA. Klaviyo collects consent and tracks device-client details. You receive insight-packed dashboards: open rate, response rate, conversions, and revenue per subscriber.
Campaign Ideas to Start With (That Actually Work)
Need real‑world Klaviyo campaign ideas? These formats have delivered 20–50% uplift in engagement and revenue for my clients:
- Product‑Recommendation Quiz
“What’s your perfect summer outfit?” Let subscribers take a short quiz (3‑5 questions). Map each answer to product picks using Klaviyo. Send personalized quiz results + direct product links, and a 15% discount.
- Voting Poll with Follow‑Up
Embed a one‑question poll: “Which bag style should be our next limited edition?” Segment respondents by choice. Send exclusive pre‑order offers accordingly—based on which option they picked.
- Preference‑Survey Flow
Ask: “Do you buy more skincare or supplements this summer?” Use their answer to create tailored emails: promoted collections, education content, or upsell flows. Built fully inside Klaviyo.
- Gamified Quiz + Referral
“How many workouts will you do this month?” Embed a fun ludic quiz, then trigger a Klaviyo flow offering a referral discount: “Share your quiz + earn 20% off for you and a friend”.
- Live Poll + Real‑Time Reveal
Send a poll: “What’s your fav summer essential?” In the follow‑up, share poll results with visual progress bar —then recommend, using custom Klaviyo blocks.
Klaviyo Interactive Features Reload Email Marketing
Interactive email is no longer optional—it’s essential. With Klaviyo, you combine marketing strategy, design flair, and automation power. You boost engagement, collect valuable data, segment effectively, and drive genuine revenue and ROI.
Action Plan:
- Start with one quiz or poll campaign.
- Embed it in a Klaviyo email—test subject lines and CTAs.
- Segment responses and trigger a follow‑up flow.
- Analyze results: engagement, revenue uplift, subscriber behavior.
- Iterate and expand.
Use A/B testing to boost the results. A complete guide on A/B testing you can find here. Check it out!
Even a single quiz‑to‑flow funnel can deliver email marketing ROIs of 30–60x. Imagine scaling this across product launches, seasons, and audiences—using Klaviyo to power every step.
Start now. Build a quiz/poll in Klaviyo, test it today, and watch engagement—and revenue—rise.