BASIC LIFECYCLE
FLOWS SETUP

Perfect for growing eCommerce brands looking to build foundational, high-engagement flows to extend their email marketing efforts.

25% Revenue: Businesses that set up flows in Klaviyo see a 25% increase in revenue thanks to lifecycle flows.
15% Conversion: Flows, including retargeting and personalized emails, can increase conversions by 15%.
30% Engagement: Setting up active flows, such as email series to engage customers, increases customer interaction by 30%.

Our Services

All IMPRO Email Agency email marketing packages include:

Migration or Klaviyo Set up

We set up Klaviyo account and settings, check integration with your store (Shopify, Magento, Woocommerce, custom), metrics, review email deliverability (DNS records, SPAM, blacklisting, etc.), inbox visibility, etc.

Migration
Klaviyo account setup
Email deliverability

Basic Lifecycle Flows Strategy

We build a revenue-focused lifecycle flows strategy. From the first interaction to repeat purchases, lifecycle strategy identifies moments to engage, nurture, and convert your audience — maximizing retention and long-term revenue.

Lifecycle flows strategy
High-engagement flows
Channel Prioritization

Basic Email Flows

Basic email flows is where conversion is made. We design and build high-impact flows that increase conversion rate, retention, AOV, and repurchase rate — without overloading your subscribers. Automated, timely, and personalized.

Pre-purchase & post-purchase flows
Retention flows
Email, SMS & Whatsapp flows

Design & Copywriting

Every email is built to convert. From clean, on-brand design to persuasive copy — we focus on clarity, relevance, and action, not pretty emails that don’t sell.

Conversion-Focused Copy
On-Brand Design
Mobile-First Layouts

A/B Testing

Growth comes from testing, not guessing. We continuously test subject lines, content, layouts, and offers to improve performance and maximize ROI of your email marketing strategy over time.

Subject Lines
Content & CTAs
Day & Time Schedule

Email Analytics

If it’s not measured, it can’t be scaled. We track what actually matters — revenue, engagement, and customer behavior — the most important email marketing metrics.

Revenue attribution
Performance tracking
Actionable insights

TEAM

You’ll be working with a dedicated team that understands both the strategy and execution behind high-performing email marketing. Each specialist is focused on a specific part of the process, ensuring clear communication, smooth delivery, and measurable results.

Success Manager

An experienced success manager is the main point of contact to ensure the Email marketing process & roadmap are delivered on time and responsible for all updates.

Strategist

Builds the overall email marketing strategy aligned with your business goals. Focuses on what to prioritize, how to scale, and where the biggest growth opportunities are.

Klaviyo Technician

Analytics person handling setup, automation, and optimization in Klaviyo. Ensures proper tracking, clean data, deliverability, and smooth integrations.

Designer

Professional, responsive, and eye-catching design that reflects your brand style. New look. Creative ideas. Attractive design.

Copywriter

A professional writer creates concise, engaging content for email flows and campaigns, tailored to the brand's tone of voice, aimed at driving recipient action.

Quality Assurance

Ensures every email is tested, error-free, and ready before launch. Checks flows, links, personalization, and rendering across devices for a smooth experience.

CTO

Oversees technical infrastructure and ensures reliable, efficient performance. Handles integrations, data flow, and scalability to support growth.

A fixed price for a complete basic setup

Lifecycle Packages SETUP

Basic Setup

$3,500 for 10 emails

Tailored for brand new ecommerce businesses to build basic lifecycle flows

Expert Full Service Team
Klaviyo Account Setup
Email Strategy Development
Email Deliverability Infrastructure
Database Migration & Segmentation
Opt-In Management
Lifecycle Flows Development: 10 emails
A/B Testing
Weekly Meetings & Monthly Reporting

Basic Setup +

$5000 for 15 emails

Tailored for brand new ecommerce businesses to build basic lifecycle flows

Expert Full Service Team
Klaviyo Account Setup
Email Strategy Development
Email Deliverability Infrastructure
Database Migration & Segmentation
Opt-In Management
Lifecycle Flows Development: 15 emails
A/B Testing
Weekly Meetings & Monthly Reporting

you ask we answer

FAQ

How long does the setup take?

The full basic setup typically takes up to 6 weeks.
This includes strategy, design, implementation, and final testing to ensure everything is ready to perform.

How quickly will we receive the first emails?

You’ll start seeing the first emails in week 2.
We present them in structured batches (usually 5 at a time) for faster review and approval.

How many revision rounds are included?

We include 2 rounds of revisions for templates.
You can provide feedback within 3 business days to keep the process moving efficiently.

How do you recommend approaching the setup?

We recommend starting with core email flows and SMS (if relevant to your business).
From there, we build based on your goals, audience, and growth opportunities.

How do you decide which flows to build?

We analyze your business, goals, key metrics, and customer behavior.
Based on this, we define priorities and recommend flows that will have the most impact on revenue and retention.

BASIC LIFECYCLE
FLOWS SETUP